This is a great idea I think. It has the potential to fundamentaly change the way people use photos, and because of the all media exposure they will get (41M..) it might actually work.
The only thing that's sad is that about 6 month ago I met a guy who had been trying to raise money for his idea, which was very very similar, and all the big funds turned him down.
So there's again the repeting lesson of the value of who you are when you raise an idea and money.
Hope it'll work anyway - sometimes it's nice to know that your idea was really good even if you're not the one who made it in the end.