swombat, if you actually cared to read the article you'd find plenty of suggestions as to what StartUp Britain could have done to make this scheme worth-while. Unfortunately at the moment it's nothing more than a coupon site.
See, my local CityLink guy is great. When I'm not in he'll either go out of his way to leave it with the neighbour, call back with my parcel later on in the evening or on one occasion delivered it to my office.