- the type-in box should say "your email here"
- the type-in box should validate the email - I just typed "43sadfds" in it and the form ate it up
- I know you are striving for simplicity... but the page is too cluttered - the bottom section is distracting - too much info, elements not aligned with "1", "2" and "3" on top. I'd rather build out the top 1-2-3 section: the pain you are addressing, what users get, what they need to do next.
- if it is a landing page why nav on top? you want visitors to be able to do one thing only - give you their email
- the type-in box is not contrasting enough with the background
- the up arrow in the logo is repeated in the name - redundant?
- your 1-2-3 icons are not aligned - your coffee cup is visually lower than the rest
- the type in 1-2-3 section is too small - visitor should be able to scan it in a fraction of a second.
- go for ballsy contrast - gray background, on "grayer" with still "grayer" font could be aesthetically pleasing but kills UX
Anyone realized yet this post is from 2003? Further - "first step - write a business plan", "find an accountant"? Really??? After all this time speaking about MVP, validating your idea with paying customers, and finding product/market fit. gimme a break
have fun! :)