To add to the parent: Most major marketing automation and email marketing tools are going to add these links automatically in the email builder.
Most WYSIWYG email builders built into these tools are pretty painful to begin with, and especially so when content with links is copied from one tool to another. (Think of the poor marketing person being given various blurbs in Word, Gmail, etc. and told to make a functional email out of them while having to use a shitty WYSIWYG.)
Beyond that, most marketers I know have absolutely zero input into what email platform they use. Many organizations are stuck using antiquated, broken tools (I'm looking squarely at you, Eloqua) because of complex existing integrations they have set up.
I don't see this changing any time soon. Few marketing orgs have the IT budget and/or on-staff knowhow to fix this problem. Nor are they likely to be aware of it. Nor, for that matter, are they likely to prioritize it over the many more pressing things they could be fixing that more directly affect revenue.
Managers should trust their employees to get stuff done, and not micromanage their time. Employees should get stuff done whether their managers are watching their every move or not, and, trust their managers to not be micromanaging their time. We both need to create a trustworthy relationship.
I have no sympathy for employees who do not do work without being forced to any more than I do for bosses who want to micromanage every minute of employee time or every website they visit. You're both hurting all of us.
I do SEO work for a large (DJIA component) tech company, so I'm pretty far removed from startup-land, but I'll still share the number one piece of advice I give out internally:
Write high-quality content about topics that people are searching for.
Simple? Yes. But it still seems so hard to get people to do it. Everyone would rather talk about page load time and HTML markup and structure and meta tags and exactly how many characters their headline or URL should be. Yes, you should make common-sense decisions about those things. But no amount of technical optimization is going to make people start Googling something that they couldn't care less about to begin with. Find out where demand exists for answering questions, and give the user a good experience as you answer those questions, and the search traffic will follow.
Sorry, perhaps the emphasis in the way I wrote that comment made it unclear what I was saying.
My point was that real estate market prices are much more heavily influenced by current conditions, and current demand, rather than hypothetical future conditions. The price elasticity of demand has little to do with whether the buyer believes that the property will flood in future decades due to climate change. Someone who wants a beachfront mansion is probably going to buy it for close to the same price whether or not s/he believe it will still be there in 50 years, just as s/he might buy an expensive car that will similarly degrade and need expensive maintenance exceeding the original purchase price over time.
Real estate prices are priced by mostly by current demand, not future oncoming disasters.
Much waterfront property is _already_ vulnerable (and expensive to insure) today, regardless of whether you believe in consensus climate science, due to storms and flooding in current climatic conditions. That house by the ocean is going to destroyed at some point, the only question is when and how.
Most WYSIWYG email builders built into these tools are pretty painful to begin with, and especially so when content with links is copied from one tool to another. (Think of the poor marketing person being given various blurbs in Word, Gmail, etc. and told to make a functional email out of them while having to use a shitty WYSIWYG.)
Beyond that, most marketers I know have absolutely zero input into what email platform they use. Many organizations are stuck using antiquated, broken tools (I'm looking squarely at you, Eloqua) because of complex existing integrations they have set up.
I don't see this changing any time soon. Few marketing orgs have the IT budget and/or on-staff knowhow to fix this problem. Nor are they likely to be aware of it. Nor, for that matter, are they likely to prioritize it over the many more pressing things they could be fixing that more directly affect revenue.