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So many structures in life are based around 'not fucking up.'
We protect our assets & our dignity as if they mean anything; and yet at the end of the day nobody knows what the fuck is going on.
My point is that its important to factor motivation into product conception and design. Sure, we could all read wikipedia and articles all day (i mean, we do) - but having measurable "buckets" for our choices make them easier to explain. Hence the entertainment or resume-builder formulas I laid out, which appear to fit your motivational measurements.
I'm definitely aware that there are tons of companies doing amazing things. But I think that people are confusing tools for communication with tools for education, and that the distinction is unfortunately larger than the landscape suggests.
Great point about incorporating behavior though - technology that molds and aids existent behavior is always needed!