The dbplyr package takes your R code and executes it in your database, returning a remote dataframe. This is quite useful because there is no mvoving data back and forth.
I wonder how much of the uptick could be explained by seasonality (if somebody knows some useful data source, please share). Also the 1.8 Mil new customers could very well be just natural flow and not really incremental due to the ticket. In any case - it's a great initiative.