I don't think you're taking into account that websites are free to create their own apps, and advertise there. There's little incentive for a content creator to have their content off the net, and into someone else's apps.
Im not understanding Wired's motivation here, but I'm not too concerned because Wired isn't the most intelligent publication in the first place.
Im not understanding Wired's motivation here, but I'm not too concerned because Wired isn't the most intelligent publication in the first place.