Yes, billswift, you're right. I reworded the title (and 1 or 2 others but not all) because the rework sounded more compelling. Sorry if that bothers you.
In this case "think about it" is appropriate because too few people take time to "think about" their customer's customers.
Jim's point is that too many vendor focus on what they do not what their customer's really want. This post is not meant to be a book or a seminar lesson. Just a brief thought stimulator. The message is clear as is. No examples are needed (IMHO).
Nothing there!? Are we reading the same post? It doesn't take thousands of words to make a point.
I think this short post makes a very cogent point. I rarely hear anyone talking about helping their clients to better serve their customers. But in B2B that's the whole game. If your B2B client can't attract and keep their customers then they can't be your customer for long.
Remember, we're in business to help our customers solve a problem or create an opportunity. If our customers are also businesses, that means we ultimately have to help them serve their customers better. That's how we help them solve a problem or create an opportunity.
If you fail at this, you'll fail in your business, eventually.
A search on Google returns almost 57 million references to "B2B". Google News shows 834 references to it in the last month. I hear it used every day by business people and consultants. I wouldn't characterize it as being "out of style".
"...schools with big resources don't do as much to create experts as they do to attract them."
You said a mouthful! Just imagine all our schools did just the opposite? Where they focused on helping people become experts and where recruiting was a foreign concept. How different would things be? It's a compelling idea.