It will probably increase after back-deals to slow down the chip payment method.
Electronics: nano-seconds,
Software: micro-seconds,
Internet communication: mili-seconds,
Waiting 10+ seconds for nothing: Priceless!
Keep up the shady deals Apple! Mr Monocle Vanity Warbucks you!
Still not as evil as that shady let's cheat the engineers, Arnon guy making salary-cap anti-competition deals between Google/Apple/Adobe/Facebook though. Geez that piece of human garbage.
Opens possibilities for developers to create their own fitness apps/link with an open platform of fitness devices instead of developers/users being tied to fitbit.com or nike.com to check their fitness stats/data. Hope to tie this in with Apple's and Google's fitness SW platforms as well since the Firmware is open source.