Another example like this that has just come out - Qwiki by Eduardo Saverin, co-founder of facebook. The new search engine pulls data for its results directly from Wikipedia and adds it's own flare. The open source text comes directly from Wikipedia.
The telecoms will be as rapacious as the rules of the game allow them to be. As with all metered utilities the price needs to be regulated so that the consumer avoids abusive pricing. The question to be answered periodically will be how much does a GB cost for the telecom to provide a customer and what is a fair profit to sustain infrastructure development.
Without a meter system in place the flat rate will penalize small bandwidth users and let high bandwidth users get the bargain.
I agree that if the pricing were completely up to the telecoms they would ravage our wallets until we are eating ramen noodles 7 days a week. However, given their position of power they will have to openly defend their claims to raising unit prices in court.
Qwiki - see contents http://www.qwiki.com/q/#!/George_VI_of_the_United_Kingdom Wikipedia http://en.wikipedia.org/wiki/George_vi_of_the_united_kingdom