I think every decent investor would have own judgment and will be able to spot lies easily. So can we say taht your customer is one who fully realies on analyst suggestions, it's quite interesting how you target him?
I thinks it's kind of value psychology, everyone got stuck in their minds that if there're so much shitty content online for free - good content equaly should be free (however no logic or connection here), and when we talk about coffee, barely anyone can think of many posibilities to get it for free...
think about possible outcomes after it will become clear that it failed and think how to adopt to this situation as it's clear already that it won't be easy go
only mass production is heavely automated, the customized production didn't dissapeared, so you shoudnt think that all web projects will be mass products, you will never create production line for unique product not oriented to mass, thats why customized development will be alive forever!!!