I liked this piece. I'm a designer, not a programmer, but I a lot in this piece would resonate with designers as well. So many times I have been asked to illustrate or design something, in exchange for "exposure" - "how great this opportunity is to get your design out there." One thing that I disagree on this piece is that I don't think there is a specific formula: that "you need" a technical co-founder and a business co-founder for a startup to work. Although programming is obviously a big part of this business, in my view successful entrepreneurs can come from a variety of backgrounds, and make it work - it's more about how they can draw from their backgrounds and how they can learn/contract what they need in order to make the idea fly.