Amazon should possibly add an ID verification step to the process when folks report such wild claims, or possibly handle these claims via the phone/camera to increase the difficulty of faking it
Very good question. A couple of ways to answer this:
- Luckily you will never run out of tactics. Reason for this is because their are constantly new things being launched that you can use for your business. Twitter, FB, Pinterest, Didn't exist 10 years ago, yet now are extremely useful in helping your business grow. So one of the things we do is constantly stay up to date on new emerging technologies that you can use to your advantage.
- Second is I'm currently working on a 'growth dashboard'. This will be rolled out to all TractionVC users. It's a place where you can organise tactics and in a better way collect the ones that seem to work for you. This way you will get a better understanding of what's working and what not.
- Some (most) tactics are repeatable. Meaning: Guestblogging, increasing your traffic in different ways, it will keep staying important. With the dashboard, it'll be easier to build your marketing strategy, without having to hire someone else to do it for you.
Eventually, when you go big, you don't need TractionVC. It's really to help you get you going. Pro products are also in the pipeline to keep users even when they grow, part of the community.
that is indeed a very good tactic. Not only does it help you make some money, you get key insights into your clients mind. the words they use, the benefits they want etc. Which, if you would turn it into a startup, are extremely helpful, because then you want to scale it up on a large scale, so using the right words and speaking to the customer in a way he/she feels connected with your pitch is important.
luckily its not my first venture :) and its not about some magical advice, like explained on the site, it's about continuous experimentation to figure out what works for you and what doesn't.
To grow your company you don't need magic. you need discipline. That's what Traction.vc is about.
Product focused entrepreneurs (like myself) tend to lose themselves in building the next feature, improving the code, designing a better logo... They forget the single most important part of their business: Growth.
Traction.VC is for those (like me) who need weekly reminders + actionable tactics to apply that week, so you can keep growing your business (because you have to) by having a service telling you exactly what to do that week, and still spend your time working on the product and doing what you love.