Range does widely vary. However, typically adSense (net effective) CPM will be moderately low, e.g. $.10-.90 for most sites. Sites with a high concentration of audience for higher demand verticals can see higher CPMs, particularly if you've got decent volume of preferred placement sizes and get Google Display rather than AdWords. Higher paying verticals include:
automotive: $1-7 possible (I used to manage ad sales & ops at a larger automotive site; for some time we served 50-80M impressions a month to Google)
travel: $2-6 (I've spoken with several sites in this vertical that rely on G)
Other major consideration in managing your ad network revenue is to equate everything out to your net effective CPM, since many entry-level networks will pay you on a rev-share or CPC/CPA basis. Taking the total revenue you receive and dividing by (total impressions / 1000) can help you compare many diff sources on an equal basis.
Other major consideration in managing your ad network revenue is to equate everything out to your net effective CPM, since many entry-level networks will pay you on a rev-share or CPC/CPA basis. Taking the total revenue you receive and dividing by (total impressions / 1000) can help you compare many diff sources on an equal basis.
Hope that helps. --Coondog.