That's interesting, but I'd expect their website to actually use their own product appropriately when viewing from my mobile devices. The "examples" page works, but isn't really in a well designed format - font headings are too large, text is pushed all the way to the far left without a single pixel margin causing it to look like the page should scroll horizontally, etc...
I like the concept of what they're doing, but if their site is using it, then I'm not interested.