This makes a lot of sense on Blackberry's side, making their enterprise security offering stronger and utilizing their strong advantage in the field, but does that mean they'll become an enterprise software company?
What was your exact problem with Wordpress? We seem to share the same architectural needs (although we only work in 2 lanuguages, but one of them is LTR and the other is RTL) and we have Wordpress working perfectly for us.
We had to tweak it a little bit, using plugins and some extra dev adaptation (mostly for performance, not language related), but it does the work.
We've tried a few other like silverstripe and Ionize, but both were way to complicated and required a cumbersome process much like the one you mentioned in your post.
Interesting Observation. We've also noticed similar outcomes on other foreign language pages. Will test on English page with the same ads and let you know.
I think its the natural process of evolution. only the strongest/fittest survive and that's exactly how it should be. the only problem is that the early stage investement flood created this problem and until that will settle down, we will keep suffering from the same symptoms without being able to actually address the problem.