Address validation just allows the retailer to check that the house number in the first line of the address and the numbers in the postcode match those of the card billing address.
> Instead, if I have viewed the buying decision as affirmation of my identity, then I think I would have gone through with the purchase.
I think this is a really valuable point and your suggested messaging feels on-point to me. Watch this space...
> probably a testimonial from someone I would like to identify with
This is something I'd love to include. I'm waiting for the first subscribers to get a couple of months under their belts and then I'll write to ask for feedback/testimonials.
> I would go bigger on the monthly newsletter. It is not only a newsletter, but the membership of secret UK community of entrepreneurs, and other people who are trying to build and scale businesses.
This is an interesting one. Should the project take off I think a members-only community discussion board (Discourse or similar) could be viable. That's not something I'd want to add until there were quite a few more subscribers though. In the meantime, I'll add more emphasis on the newsletter. One thought I had was that business leaders could submit recommendations for other great reads, which we could feature each month (with credits).
Thanks again - your comment was really insightful. I'm glad the project struck a chord with you - hopefully we'll be able to tempt you back before too long!
Apologies for the delayed response, and thanks very much for checking it out!
The idea is that the book is yours to keep at the end of the month and your subscription includes shipping the book to you. If you've already read the book then you can send it back to us and get a refund for that month (or choose an alternative title). We're hoping to avoid people having to send books back by focusing on books that have been published quite recently, ensuring that the probability a subscriber has already read the book is quite low. I'll have a look at the copy to make sure it's clear that you get to keep the book and don't have to send it back.
At the moment we're sticking to one title per month - we think that part of the value people will get from a subscription will be discussing the book of the month with others in their social/business circles. At some point if the subscriber base becomes large enough it would be interesting to see if we could move some of those discussions online with a subscribers-only forum or similar.
Hello HN! We've been independent booksellers in the UK for 15 years and Business Book Club is our first subscription offering.
The pitch: every month you get a book that the Business Book Club team has read and found thought-provoking or inspiring. £14.99/month or subscribe yearly and get a free month.
Thanks for the link. This is great as I've become very reliant on Chrome's Ctrl+Shift+V plain-text pasting and often miss it when I'm in MS Word or similar.