I came here to say the opposite. I make a quick domain check if the title isn't something I'm dying to read about, and won't bother if it is medium.com. I should note that I'm here primarily for the interesting technical articles, not the culture pieces, though I wind up reading too many of them anyway. I've read too many content-less pieces on medium.com that it is starting to feel like writing-for-the-sake-of-hearing-yourself and I want to avoid spending my time on that.