On this topic we have all accounts tied to Facebook and we are checking for the Verified tag on accounts. I know this is not completely reliable but its a starting point right? Otherwise we need to get into manual verification which would limit scale ability and growth rate.
haha, I like the $20 dollars commitment. we actually started development of a pretty much full blown app, I dont want to call it an MVP because this app is quite complex but I only did so because in order to give a good product/solution I wanted to make sure it could result in conversion/giving the users the desired result of their install. I will be targetting a specific market to start and be running a prelaunch campaign for beta testers in the upcoming week, I will let you know what the result is.
Thanks, I appreciate the time taken to give this feedback. Honestly, I expect user acquisition to be very challenging, the industry average cost of acquisition is currently at around $2.50 / user and considering I will be running pre-rev for atleast a year will further stress the company. I am working on a concrete plan of action and am quite sure I can get down COA substantially considering I managed to get it down from another startup of mine from $1.00 -> $0.35 but that was in a completely different market and it was an easier sell.
I will check out your other comment, if you have any suggestions on marketing ideas I would appreciate it.
I will agree sex sells, but there is a geniune market that wants to make more friends or have a relationship that are not looking to have sex immediately.
I also agree the software is not the biggest challenge, anyone can build applications and it really does not cost as much as people want you to believe.
I agree also that its the marketing and viral effect.
* that being said do you have any recommendations and tips regarding marketing strategy?
I would love to hear peoples thoughts on how they would go about getting customers: Client Acquisition. I have put our thoughts down below in one of the comments.
This might be a cool gimmick to have at high end luxury hotels eg.) the Conrad, Ritz, four seasons that when your room key RFID is tapped instead of having to manually open your door it opens for you.
I personally see it as a Luxury Gimmick but im sure there are other more essential markets for it
Make sure you get some kind of Patent as the patent is where the value will be
I was hoping this question would come up. Not because I have the required answer at this time, but because I wanted others to chime in and give me some thoughts and perspective on this.
We have not done extensive researched on liability the company might face due to an undesirable outcome from use of the service. Likewise we have not looked at any coverage options as of yet.
We will definitely do so before launching but my opinions are as below:
For companies like Tinder, Uber, Care.com etc to exist there must me some solution to this, it is a matter of formalizing it for us.
We are building the app so that it does not set you up on a meet but rather gives you options and both users initiate and confirm the meet themselves. I feel this can assist in limiting the liability as we are just facilitating users.
The last thing we intend to do is have a very straight forward Terms of Service to add some protection and have notifications to the user, that if its your first meet we recommend a public area etc etc.
Have you had had to deal with something along these lines? Is there any recommendations you can give?
it is definitely something to consider. When I was trying to come up with a name i kept thinking I wanted something that would stick in peoples mind and reflect the nature of the app but at the same time I kept finding articles on how you should thinking of random things eg.) tinder, reddit, bing
I ended up going with my gut.
Before I started on development on this idea I run some surveys in order understand if people would use this. Not to mislead you I surveys about 60 people and the response was say 45 out of 60 responded that they would use this app, the demographic surveyed was 19-30 singles that have used mobile social platforms like Tinder.
User acquisition is always a little daunting and considering this is a user driven app it is always very important.
My game plan is to:
1.) Target the specific market above via Facebook and other advertising means, primarily people that have moved recently. (Targeting as a social app, not dating as Facebook restricts this)
2) Social Validation - I intend on getting bloggers with long reach in the travel, dating and social genres in our launch cities to talk about the app and give their opinion in order to reach their followers. I expect high conversions in a short time frame from this.
(This can go both ways I understand that)
3) I plan to start launching city by city in order to acquire users rapidly in a single market. This is to avoid churn from having a location based app in which users are unable to find enough people near them.
4) I would like to take large communities and target them specifically; for example large corporations, universities and the like. I intend to target them because these potential users are usually going to spend a significant amount of time close to one another and will have a level of comfort with each other which can help drive high activity on the app and organic growth.
If you have any suggestions I would appreciate your input as user acquisition will play a key roll in my success and it will be challenging.
Hi! I have actually spoken to a number of different people regarding this and a vast majority liked and would use something like this. I do understand where your question is coming from so I am going to add some context to their responses.
1.) Some people said it would be awesome to use when they travel to meet up with people at conventions and or other tourist that are also traveling to go site-seeing or enjoy company together.
2.) Another person said, because she is 'single' and most of her friends are in a relationship it is often bothersome for her to go on third wheel or fifth wheel outings and she doesn't really have any friends that are not in a relationship in her circle.
3.) An answer we heard often was from people that just moved to a new place and/or got a new job they said it would be an great tool for them to get to meet people and or enjoy company during their lunch breaks.
Right now many of them did say that they were using other social apps to meet people mainly Tinder. At the same time they all felt that Tinder was not made for this purpose but they did not know of a better tool.
I do see Let's bridging between the two platforms of Tinder and Meetup. It is more similar to Meetup for sure and that is the way we want to target the market as I believe it is more broad and approachable.
However as it is focuses on 1-on-1 meets I do see it being somewhere in the middle of the two. We are not trying to be a dating platform, but I do see it possibly being used as such by some users.
Haha, I appreciate your feedback and will take it under consideration. The intention was that when you select to do something its always like: Let's ...
grab a drink,
grab a bite,
watch a movie,
go running.
but I can see what you mean. Another name we played with was Friendify but seemed needy which is not really true about the audience.
Do you see what I did there? lol