I don't know if this is unambiguously a step forward from license sales or tacky ads... It could be just me, but don't "The Just-Buy-Our-Devices Model" and "just-buy-our-devices-and-look-at-all-the-cool-shit-you-get-with-them" sound a lot like the way computer manufacturers competed with one another in Elder Days?
Genuine question - wasn't there, myself.