If there's any doubt about the authenticity of Futurism, you can click through and read the MSN "articles" for yourself. It's definitely real!
I do think there's some confusion here over exactly what's happening. MSN's AI isn't generating entire articles like GPT-3; it's just using AI to curate articles for republication from across the web, but accidentally (or perhaps intentionally, in a sort of wink-wink situation for clickbait traffic) selecting ones that are clearly fake news (including literal stuff about mermaids and bigfoot.)
I think people are somewhat misunderstanding what's going on in this story. MSN's AI isn't generating stories wholesale like GPT-3 -- it's selecting other publications' stories from across the web for syndication, but doing it automatically after the company fired the team previously responsible for that curation process in 2020. Unfortunately, this new system is clearly not exercising good judgment about what articles or publications are credible, because of the ridiculous stuff that it's republishing from fake news sites about bigfoot, mermaids, monsters on Mars etc.
I do think there's some confusion here over exactly what's happening. MSN's AI isn't generating entire articles like GPT-3; it's just using AI to curate articles for republication from across the web, but accidentally (or perhaps intentionally, in a sort of wink-wink situation for clickbait traffic) selecting ones that are clearly fake news (including literal stuff about mermaids and bigfoot.)