Although I recognize the hyperbole in the last sentence, I think it would be interesting to see an experiment comparing the performance of cyclists (or any athletes) who've gargled with Gatorade to those who've gargled with ice cream. I just wonder if the ones who gargle ice cream would mentally feel their performance hindered (and then potentially not perform as well) as ice cream is deemed unhealthy before physical activity, even though their brains are receiving more utility from the actual sugar than the ones who gargle Gatorade.