The Human Brain Project's aim is not to create AI - its primary aim is to create a detailed simulation of the Human Brain through big-data integration - in other words through extensive integration of already published data and through integration of strategically selected new-experiments. It is trying to tease out the 'rules' upon which the human brain is built. It has been shown by Henry Markram and his crew that there are in fact rules, which can be simulation, and can explain a great deal of things that would take literally thousands and thousands of experiments - see his connectome paper for an example of how they can predict the connectivity between neurons with a high accuracy - http://www.frontiersin.org/blog/The_Emergent_Connectome/66. The Human Brain Project is composed of a great deal of leading scientists from around the world and their institutions. Do you really think these people (some of which are nobel laureates) are less clued up than the author of "on intelligence". The most pertinent thing to get across here is that the HBP is not an AI project. It is a recreation of the human brain through biophysically accurate models.