One of my favorite phrases about a startup is that they are an "overnight success." Thomas sort of addresses this notion in the article. Most overnight successes have been in business doing iteration after iteration for 2,3, or more years. People outside of the startup world (and even some of those in it) don't fully grok the amount of time, dedication and just good old fashioned hard work that goes into becoming an "overnight success." Startups take work. And speaking with a bias as someone who came out of AngelPad, they definitely light a fire to help you in the right direction.
Right. I think the goal of all this is to have everyone be on SSL so there aren't any mixed-content vulnerabilities. Hardware has come far enough where SSL is no longer overly taxing to encrypt-decrypt streams between the user and the site. So SSL-enabling a site isn't problematic (and in my opinion should be encouraged). (Full disclosure: I wrote that article).