I run a small accelerator in Florida and we have two businesses that were primarily monetized with AdSense. The businesses have been growing nicely and as of this month were on a $3.6MM annual run rate. We were constantly working with the AdSense Partner Acceleration team and had even been invited out to Google HQ for their Think Publishing event last spring.
As of last week both the Acceleration Team and Google AdSense Support stated the account was in good standing and ad unit implementation and site content was approved.
Yesterday morning we received automated emails stating "account has been closed for invalid activity" and that all unpaid payments will be withheld. When we emailed the individuals of the acceleration team we had been working they said it was out of their hands.
This is a serious blow to the businesses. After spending over a year optimizing the properties and user acquisition the businesses now need to completely pivot and find a new source of revenue. In addition it is a blow to cash-flow as they have spent substantial time and money acquiring new users based on AdSense earnings.
While AdSense does provide excellent yields for site and app owners, the downside is they can effectively put you out of business with no explanation.
I am shocked at the poor level of service and lack of overall service the AdSense team and Google has provided.
We're excited to see how the teams pivot, grow and evolve from here.
In order to keep up FB's stock valuation the need to show continued growth which slowing at a vary rapid rate. WhatsApp is adding 1 million new users per day. That's what zuck bought. And the ROI? Will be the market applauding FBs growth and driving the stock price to $100.