Agree with JD here re (1). The site and app are extremely well done. As a big tea drinker I was hooked in the first 60 seconds of the video, which is also well done. But it was too long. You risked losing the shot to get me to buy the app because the video was dragging on. Once you get me excited enough, I suggest you wrap it up and offer me the link to the App Store. "Don't sell after the close" as they say. I would move the other stuff to one or more additional videos - great way for new customers to learn about the depth your product offers after they purchase. Congratulations on a great app!