Very good point to parallel MS to Toyota. However, unlike MS, Toyota has Lexus, a brand that does very well with consumers that are willing to pay a premium for a premium experience. MS has no such offering.
(see also VW/Audi, Nissan/Infiniti, Honda/Acura, etc)
(see also VW/Audi, Nissan/Infiniti, Honda/Acura, etc)