I'm surprised that you are surprised that our costs would be $4,000 a month. VideoSift serves around 3 million PVs per month, and not a lot of flat content - we have 4 large dual Xeon servers and a CDN to distribute content to local servers. Throw in taxes and misc fees - and we've reached $4K on some months without even paying anyone to work on the site. And yet, a site like Digg can lose $5.3 million in 2008 and it seems perfectly normal. Sure we are tiny by comparison, but we are not <em>that</em> tiny.