This is a cool idea that I think a lot of Digital agencies need. I can't think of how many projects I've lead where we had to build a custom cms for a design that needed to be pixel perfect and was hard to do in either Wordpress or an Enterprise CMS.
However, I think your own website does a poor job of communicating what it does. The language of "display content your way" is very vague and it takes a lot of digging to figure out what it is that you are offering. Your target audience is not the general non-technical user, your target audience is the Technical Lead or Software Architect or programmer that is actually building the website. They are going to be the one that says use this instead of Wordpress or some Enterprise sized CMS.
My suggestions are:
1. Put screenshots of the product immediately on the home page (instead a blank desk, pencils, plants... what is that?).
2. Describe precisely what it is: a new type of CMS that eliminates templates and delivers content as a service to your own custom front end. Everyone hates CMS templates so I think you can strike a chord there. I'm not a copywriter so someone can probably spruce that statement up. I actually echo some of the other commenters statements in that you really ought to have a copywriter look through your content on the website and focus it a bit more. I think the writing/copy on the site is weak in describing the product and needs to be much more technical and specific since your target audience is different.
However, I think your own website does a poor job of communicating what it does. The language of "display content your way" is very vague and it takes a lot of digging to figure out what it is that you are offering. Your target audience is not the general non-technical user, your target audience is the Technical Lead or Software Architect or programmer that is actually building the website. They are going to be the one that says use this instead of Wordpress or some Enterprise sized CMS.
My suggestions are:
1. Put screenshots of the product immediately on the home page (instead a blank desk, pencils, plants... what is that?).
2. Describe precisely what it is: a new type of CMS that eliminates templates and delivers content as a service to your own custom front end. Everyone hates CMS templates so I think you can strike a chord there. I'm not a copywriter so someone can probably spruce that statement up. I actually echo some of the other commenters statements in that you really ought to have a copywriter look through your content on the website and focus it a bit more. I think the writing/copy on the site is weak in describing the product and needs to be much more technical and specific since your target audience is different.