I'm not talking about the percentage to put down (assume that's fixed at 20%). I mean what % of your net wealth did that 20% downpayment represent? In the example above, if your net worth is $400,000 and you put a downpayment down of $200,000, the downpayment is 50% of your total net worth.
Off topic, but is anyone else having trouble loading and reading the article? I tried 3 times and the website is utterly unusable. Keeps sending me to the bottom of the page.
> I mean, what 400,000 sites do you think Chase was advertising on? Ones that really have to do with banking? Or just ones that, by some idiotic metric, have a keyword that ".equals('banking')"?
The reason a Chase ad ends up on 400K sites is not because all of those sites are contextually relevant, it's because of retargeting. A user goes to chase.com, gets pixeled, and then shown retargeting ads on what ever websites they happen to visit that are hooked up to the exchanges. This could be either a good or bad thing.