Just a thought. what about making the change simple...rather than thinking of alternate names, adapt what you have: 'From H'
It allows you to keep your home reference (you know what it means), removes any trade off arguments (there appears to be no other garment manufacturer with that name or anything similar), and asks your audience a question...what's the 'H' stand for?
A question you can then answer. This story's good for PR, so why not roll with it...tell the tale on your future website (sure Holden Outerwear wouldn't mind as they get free publicity/traffic); run campaigns from time to time asking people to select their favourite H & make versions of the top choices; create ranges using different H's for different seasons etc. (doesn't have to mean lots of text on the t-shirts...this could be on the labels to make them limited editions).
The 'H' becomes whatever your audience want it to be. Creating discussion about you amongst your early adopter audience who want to find out more.
As I said...just a thought. Your article was a nice read, and your story is a good one. Wish you all the best with it.
It allows you to keep your home reference (you know what it means), removes any trade off arguments (there appears to be no other garment manufacturer with that name or anything similar), and asks your audience a question...what's the 'H' stand for?
A question you can then answer. This story's good for PR, so why not roll with it...tell the tale on your future website (sure Holden Outerwear wouldn't mind as they get free publicity/traffic); run campaigns from time to time asking people to select their favourite H & make versions of the top choices; create ranges using different H's for different seasons etc. (doesn't have to mean lots of text on the t-shirts...this could be on the labels to make them limited editions).
The 'H' becomes whatever your audience want it to be. Creating discussion about you amongst your early adopter audience who want to find out more.
As I said...just a thought. Your article was a nice read, and your story is a good one. Wish you all the best with it.