Twitter isn't claiming of all its accounts less than 5% are bots. It is claiming less than 5% of their mDAU are. Without exposure to their methodology we are just speculating.
It is entirely feasible that at any point in time 20% of accounts are bots. It is whether they have counted them in their mDAU that matters.
In some rare cases it might be, i.e. if you had an obscure browser version or browser. But scroll across sessions you wouldn't be able to so in general I'd say no. We've also architected the system such that you can't do that. Clients get end processed data showing how people have consumed content. Further, utilizing things like first party cookies tied to the domain.
We put it through the lens of, what helps clients understand the value of content and if people are actually enjoying it.
In terms of solutions, there is a few - profiling real users, using benchmarks of the outputs to real actions (i.e. people reading content tend to do this after) help a lot. As well as measuring in the first place. A surprising number of people still don't measure adequately.
A soft solution is simplifying the supply chain, keeping it transparent. Accountability drops the further you are from the end customer.
Something I maybe missed in this post, is the cost of this. This is real tangible cost, and we have seen cases over time in the millions of dollars. That's money robbed from creating a free and open internet. Advertising provides a significant subsidy for the eco-system.
Fully GDPR compliant, we're looking at behavior rather than personal data. We've been on the front foot there - also why we are advocates of content - win/win without the need for intrusive data usage. More on our site..
And that is the messy part, finding the good from the bad - and is worth solving that issue. That's the wider point, this type of, or framework of problem is going to be more and more prominent.
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Nudge is hiring Account Execs in New York
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Native content is the future. All brands are adjusting their marketing communications to content and in turn native. This is a ground floor opportunity to come in and drive the sales of Nudge.
Nudge is a native content platform that helps brands understand the impact of their content. The full toolkit ranges from analytics to distribution optimization to attribution.
We even have a CommonSenseBot, a bot that checks content for anything impacting performance.
We have launched a native ad diagnostic that lets you see how a piece of content (typically paid) has performed.
What we do that is different in this is estimate the earned media impressions based on our own network wide dataset. It's a great way to compare the relative performance of a couple of pieces of content. Ideally yours versus a competitors :)
Whack in a few pieces of content to see how it performed - we have a couple of examples there.
This is a great thread, there is an idea in matching these with marketers as vice versa they're usually looking for great ideas to sink their teeth into.
Invoicing: Xero
Managing people: pick up Tom Peters, Little Big Things.
Managing Projects: Getting Things Done & The Lazy Project Manager
Managing Team Software: at your size you are small enough that can just talk and communicate. So something simple like BaseCamp & Weekly WIPS (work in progress meeting and bullet point list) will suffice. Then you want to evolve to something like ProWorkFlow / WorkFlowMax which provide the visibility, project management and time tracking.
You have a few options
- Exit, sell to someone else.
- Explore a management buyout, if you have a strong number two who wants to run it. You can remain as advisor / chairman.
- Find a partner who you can bring on to help grow it.
I suspect you probably just need a bit of a break to rest refresh - come back and look at what can you can do to achieve breakout growth. And I'd try get a partner to help, businesses with two partners grow 30% faster.
Year 2 of our business we were similar, we built a game plan anchored on achieving 20% month on month growth - we didn't know how we could do it but figured it out as we went. It certainly doesn't sound like you lack ambition!
It is entirely feasible that at any point in time 20% of accounts are bots. It is whether they have counted them in their mDAU that matters.