In order to make this happen you'd need to give away your token to intended users for free, convince them to use it enough to prove it has utility without expectation of direct profits from appreciation of the token itself. That should be justification for the SEC to declare it NOT a security. Then you register it as a security and everybody makes a profit. I think it's an interesting approach and really the right approach. Prove utility before investment.
Love the execution, but I'm also concerned about the share-first aspect. Maybe you could give content creators a way to let the audience preview the content before they share. Obviously this wouldn't apply to all content, but it might be a good feature.