Exactly. Facebook isn't universally trusted and liked even by Facebook users, especially across external functions such as commenting on websites. Outside of Facebook, people often avoid signing in to post comments on websites.
Often the comments we want to write on websites have absolutely no business being concurrently posted back to FB. People like contributing without disclosing or offering their FB identities or sharing every micro-activity. And fair enough.
Not everyone is comfortable with fronting up to an unfamiliar website and saying "hi, I'm John Smith. Here's my comment about religious persecution in South Asia. And don't forget to Like me on Facebook. Sign up now to connect and share with the people in you life"...
In other words, the less clunky FB social plugin mess on websites the better. I hope Persona goes well.
Often the comments we want to write on websites have absolutely no business being concurrently posted back to FB. People like contributing without disclosing or offering their FB identities or sharing every micro-activity. And fair enough.
Not everyone is comfortable with fronting up to an unfamiliar website and saying "hi, I'm John Smith. Here's my comment about religious persecution in South Asia. And don't forget to Like me on Facebook. Sign up now to connect and share with the people in you life"...
In other words, the less clunky FB social plugin mess on websites the better. I hope Persona goes well.