The mistake we made was thinking we had to compete with Apple. Unfortunately, we realized that a little too late -- had we kept to our own pace we'd still be around, and by now would have figured out how to reach a more mainstream market.
1. No GPS
2. Sleep and activity metrics are digested time slices, not raw measurements.
3. Gen-1 only has night time HR, and gen-2 isn't out till April.
Which is great, because it means both the little guy and the big guy are on a level playing field. I may be a little band with only a $20 to spend a month on promoting myself, but I can still reach an engaged audience to come to shows.
And like ad-words there's an inherent feedback loop which keeps all parties in check. Fans will only listen if they hear music they like and band will only pay if they have listeners to promote to. The dynamics work out that its in the company's incentive to do the best job they can matching bands with fans.
Bands are like any business, the band is the brand, the song is the advertisement. I've got countless friends who spend all day outside of clubs handing out 10 cent fliers that just end up in the trash. Fan discovery and exposure for a fraction of the cost would be a god send.
Sure it's only going to bring value if the product is good, but that's the nature of the music business. I for one think it's genius.
As for our kids though, both drive Caminos.