In fact I really enjoyed the discussion with Rafe.
I believe, that our pricing model was just the trigger for him to reflect on software pricing in general. It certainly isn't his everyday purchase decisioning scheme. :)
Pricing really is a very tricky thing. Especially for software where there is no cost of distribution. Users have to realize that there are a lot more factors that need to be taken into account than just development or delivery cost.
> $25/machine is enough to make people think and you're suddenly out of impulse.
And this is ABSOLUTELY intentional.
We do NOT want impulse purchases. We don't believe that it is ethical to lure/seduce users to rush to their credit cards.
We don't believe that it is for any good if people buy something and then perhaps realize that they don't need it, are not able to use it properly and waste everybody's time in support and finally perhaps request a refund and are left with an unhappy experience.
No thanks.
We rather want users to be convinced. The software itself shall stand out and trigger the purchase decision. Not the price tag and not any sales tactics.
I believe, that there are cultural differences between the US and Europe regarding sales approaches but we are just fine with that.
Try the software. Become confident with it. Check prices. Review your options. Try other programs. Be back and we welcome you.
> $24.90 per computer, when the software is literally useless without two computers, should be $50 per pair + $24.90 for 3rd, 4th, etc.
Uhm, but the price is just that as you said: 2 x $24.90 = $49.80 which makes around $50 per pair.
The decision to sell individual licenses is made because it makes it easier to offer add-on licenses which you can conviniently add later at any time. I agree though, that we may need to improve how to communicate it.
* ShareMouse supports Drag & Drop of files in BOTH directions.
* OSX Mavericks support
* No configuration required
* Works in any direction (no "slave"/"master" thing)
* Clipboard sync including formatted text and bitmaps
* Free for 2 computers (learn more at http://www.keyboard-and-mouse-sharing.com/freeware.htm)
* And many more: http://www.keyboard-and-mouse-sharing.com/features.htm