Article is correct. Founder stock is owned by the founder subject to repurchase right. Founder has legal and voting rights on the stock. Company must actually pay the original purchase price back to repurchase if the founder leaves. Note that this is different from options.
I give him credit for understanding the paradox of choice. If there were too many versions of the iPod, people may have been more reluctant to purchase them, which echoes the famous Sheena Iyengar study that if people in a store are given more jams to sample they are less likely to buy them. http://www.columbia.edu/~ss957/articles/Choice_is_Demotivati...