Rejection Therapy is a game that consists of cards. Each card has a suggestion on what you can do to get rejected by another person.
Like it says, the game is designed to help people get over the fear of rejection (and other irrational social anxieties). By playing a card, you get out of your comfort zone in a very concise, actionable way. It's also hella fun if you're playing with someone ;-)
The backlink profile for the church site must be pretty impressive as well. There must be thousands of LDS bloggers out there, not to mention Deseret News etc, etc.
But yeah, in terms of site architecture, it's an impressive website.
I think Andrew Mason and Co. will take the deal, if only because the payout is so gargantuan for Groupon investors. They must REALLY want this to happen.
Like it says, the game is designed to help people get over the fear of rejection (and other irrational social anxieties). By playing a card, you get out of your comfort zone in a very concise, actionable way. It's also hella fun if you're playing with someone ;-)
It's based on a behavioral technique called "flooding": http://www.psychologistworld.com/behavior/flooding.php
EDIT: The cards are optional, and not required to play the game.