IBM is no longer just focused on enterprise and government. There's a big focus now on startups. Take a look at the Bluemix Garage where there's IBM engineers embedded in Galvanize in SF to work with startups but also help enterprises bridge the gap and learn from them; and also look at digital.nyc and tech.london. Both are IBM initiatives. So... IBM today isn't like the IBM that most people imagine and I am sure that the IBM of tomorrow will be completely different. You don't get to be over 100 years old and a tech company unless you can reinvent yourself to stay relevant.
There's a lot of examples. Have a look at Bluemix.net, Jazz.net, Bluemix Devops Services (https://hub.jazz.net/) and some of the DevOps tooling like Urbancode.