I dispute that AR either is, or will be important.
Beyond Pokémon Go of course, which was something of a rarity.
I just can't think of compelling use cases, and no one has ever showed one to me that has impressed.
Mine craft on your coffee table? I think it's a silly curiosity. I want to get OUT of my lounge room when gaming, not be stuck in it ... MOVE YOUR DIRTY COFFEE CUPS OFF THE TABLE I WANT TO PLAY MINECRAFT ON IT... no one will ever say.
So much corporate communication is, in the end, just recruiting advertisements.
These big companies
Like Facebook and Amazon need to create gigantic free universities that are incredibly appealing to attend, giving the corporation the chance to cream off the most promising new employees.
I prefer a straight "You we're not accepted." Rather than all the platitudes about how you're awesome but everyone is awesome so it's hard to choose from all the awesome but don't feel too bad etc etc.
I'm a big boy now, just "Sorry you didn't get in." Is less patronizing somehow.