Where are hardware encoders and acquisition devices besides Red? Even Android phone are not recording to VP9. Truthfully I do not see the entertainment/broadcast industry moving to VP9. Most places are archiving in a high bitrate intraframe codec and using H.264 as a proxy. Satellite is moving towards HEVC to save bandwidth. I don't see production houses flipping the content again to VP9. The only way to get traction is to get more hardware vendors on board to acquire content natively in VP9. Once there is content more hardware decoding and software editing platform support will follow. Hopefully they will have some big announcements next week at NAB.