To clarify. The lifetime value of a customer shown in the post is based on an average after churn and cancellations are taken into account. So it is based on actual paying customers who have stayed beyond 2 paid cycles after the 30-day trial.
Do I think this will be an everlasting impact? That's hard to say, results fluctuate over time for a variety of reasons.
My hypothesis, after listening to 1,700 instances of visitor feedback, was that by demonstrating the context of use, we would be able to provide an experience that told an accurate story.
It did, and it worked exceptionally well.
Am I in any way implying that million dollar tests are a dime a dozen? Of course not. I'm trying to illustrate that business value is another way to look at conversion lift.
Most tests are just a flat line zero impact.
Some lose, and some win. But yes, the vast majority do nothing. I wrote about this because it was an exception.
Perhaps there wasn't enough clarity in the write up of the test. Hopefully this extra info helps that.
Hey Ernesto,
Thought I'd chime in here with some extra info. Unbounce has a selection of templates that you can use - but you can also build your own page from scratch if you already have any designs lying around.
It's all hosted for you and you can set it up to appear on your own domain (via a CNAME).
We have a free package which you can use if you are driving a small amount of traffic and free trials for bigger account plans.
There is super simple A/B testing built in if you need that.
If you want to do MVT - I'd suggest Visual Website Optmizer www.visualwebsiteoptimizer.com - which adds a nice layer of abstraction on top of Google Website optimizer.
Happy to answer any other questions you might have.
Cheers
Oli (from Unbounce)
Do I think this will be an everlasting impact? That's hard to say, results fluctuate over time for a variety of reasons.
My hypothesis, after listening to 1,700 instances of visitor feedback, was that by demonstrating the context of use, we would be able to provide an experience that told an accurate story.
It did, and it worked exceptionally well.
Am I in any way implying that million dollar tests are a dime a dozen? Of course not. I'm trying to illustrate that business value is another way to look at conversion lift.
Most tests are just a flat line zero impact. Some lose, and some win. But yes, the vast majority do nothing. I wrote about this because it was an exception.
Perhaps there wasn't enough clarity in the write up of the test. Hopefully this extra info helps that.
Thanks for discussing! Cheers Oli