This is especially surprising given the new high production value ads they've been rotating on TV and online. Sad to see them go as well, I hope Erik continues to innovate.
You should check out "4 Hour Workweek" by Tim Ferriss. I'm only halfway through, but he has already touched on a lot of concepts that I think would really hit home with your concerns for freedom.
I run 'yet another web design company' and while I don't have a family, my social life is rewarding and I don't usually put more than 30-40 hours in a week.
Truly disheartening. I've also trusted Google without thinking twice...lesson learned. Myself and others I'm sure are now going to take Google's "tips" with a grain of salt.