First year associates at the law firm I use charge over $500/hr. Senior lawyers/partner cost well over $1,200/hour in 2021 at many of the largest / most successful firms now.
It's probably a safe assumption that they use a similar style elsewhere though, so probably better to just change PHP version rather than edit the source files?
I could be wrong, (I'm a Python guy - not PHP), just seems a safe assumption that it's likely not the only spot.
I agree, getting that initial user base is always tricky. After that, things kinda perpetually keep themselves going.
Especially when you're likely talking about interesting topics / questions people google for. It seems in recent years that going has favored articles over forum topics in their results, but I'm sure there's still plenty of search traffic that goes to forums to bring in new users.
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From personal experience I can actually say scraping Facebook, although not trivial, is also not as difficult as you would likely expect, and their rate-limiting is pretty lenient.
IP's/Accounts are very easily to come by these days.