haha rereading my post I guess that would be my first thought too - I actually do some recording of events for my university. And its a real bitch trying to get the equipment functioning, a plug and play like option would be ideal
As someone who has had to do a lot of live streaming to the internet via webcams/camera setups the FlipLive sounds amazing. If it was really as user friendly as the traditional Flip camera (which was a great product and I'm sorry to see go) it would have gained at the very least a sizable niche following, especially with the burgeoning lifestream movement. Its a pity that this is not going to be released, but theres a great startup opportunity here for anyone looking for one.
I take issue with one of his contentions that people don't root for the bad guys. There have been many times when I'm watching a film or playing a video game where I support the antagonist. Often the 'evil' character is the most dynamic one, the person responsible for actually moving the plot along. Villains act, heroes react after all.
Now I say this not to just engage in trivial nitpicking, but because I think his thesis needs to be refined. The author attributes his idea to a moral compulsion for people to support the 'good' company, or the one thats trying to slay a monster. What he's actually identified is the natural tendency for people to define themselves in opposition to the other. You can't be insanely loyal to a product unless there is a challenge to it. Its less good versus evil, its group loyalty vs. the outsider.