We don't all look at corporations like our own children: "sure they screwed up but as long as the fix it all is forgiven." We look at corporations as full grown adults who only get one real chance. Think about all the strategy that went into the DRM change, there was a lot of thought behind the decision, which revealed true long term intentions. This was not a momentary temper tantrum, this was premeditated. You can expect something similar to happen in the future with the rift. Worst case...Rift proves the market and does a whole bunch of R/D that 2nd or 3d generation suppliers can capitalize on. I will not be purchasing a Rift, ever.