Read Ben Thompson's Apple Watch: Asking Why And Saying No for an examination of why the AppleWatch announcement is very announcement is very different from the iPhone announcement (along with the iPod and iPad announcements too).
This is the first Apple announcement I can readily recall where they didn't mention a shipping date, battery life and full pricing details for the new product.
Those are all renders of AppleWatch (the initial Moto 360 renders were equally fantastical). Are there bystander photos of the working AppleWatch models that look as beautiful as the renders? I'm interested in the cheaper plastic model in particular as that's likely the one I'm getting — and the price makes it a fairer comparison to the Moto 360
http://stratechery.com/2014/apple-watch-asking-saying/
This is the first Apple announcement I can readily recall where they didn't mention a shipping date, battery life and full pricing details for the new product.