The terrifying thing about this analysis, if we presume as the author does that it is correct and could be applied to society, is that this small percentage of our society ("the prototypical member of the social and economic elite") holds the power that creates the logic by which most of us must act within. Even if we have more altruistic and communitarian values, our life is not a neutral experiment whereby we can demonstrate these values. The logic of our social sphere seems to hinder the expression of communitarian values even for those of us whom are naturally inclined this way. For me this article exemplifies that which we worry about most - that the logic of Homo Economicus which we can be seen to adhere to is championed by those who run the game rather than those playing it.