Honestly where is Facebook taking us? Is now more that a social network, it involves getting closer to Twitter and media channels. I guess the SB will transform friendship into RSS kind of subscription. I am sure they will add the video sharing superscription community, and music?
Yes it very important bur I doubt that it will be happening soon. Google and Facebook are fighting, the two biggest players and this is the time to act and demanding a special attention on whats going on! Data is getting available to everyone and people need a strong support to understand and feel protected.
As far as I concern, there is always the short and long term time analyses. And in The short run yes, but this short run takes only 5 to 15 minutes. The risks for your health are extremely high producing a higher price for all of us.