"no way to measure effectiveness of physical advertising"
With the largest exception being internet advertising there isn't a good way to really see if an advert is physically bringing people into a store.
Advertising can lead to purchasing decisions but the general traditional purpose is to establish an emotional relationship between the consumer and a brand and or to raise awareness about said brand.
Examples:
Campaign 1 Coca Cola
Refreshing, new drink that you enjoy with your friends and quences your thirst during the summer (focusing on emotional relationship)
Campaign 2 Truth.org
Smoking is bad! You're going to die! Rah Rah Rah! (focusing on awareness)
Campaigns were made up fyi
They have ways to measure how these messages are received. In terms of the purchasing decision process, advertising won't really affect the consideration aspect; marketing will hit that harder which is where you'll find people "actually [getting] sent to their stores".
I would agree with the person who posted earlier saying you should expand your idea to see how cell phones can affect the advertising industry in new ways entirely; you're on a good track and if you want help let me know!
That tech is already taken care of, I visited CO recently and they just scan your license plate and send you a bill once a month or you can get an RFID chip in your dash that they can scan. No stopping, no lines, no surly emotionally damaged (no wonder lol) CSR's taking your money etc etc.
Advertisers definatly want to know who they're hitting, if they don't then they're a small town shop not understanding their job.
It's important to be able to show how you impacted the consumers awareness, and if you're able to motivate their purchasing decision process then that's definitely something to brag about.
When an agencies account comes up for review they need to show what type of ROI they gave back to their client,No one wants to lose a big account in a review because they can't show how they succeeded!
I'm glad I read this article before I got the app for my iPhone, I was actually excited...imagine being away from the laptop and TV and being able to catch a presidential speech.
Too bad. I still might get it though, it looks sharper then the other news apps out there.
American here, I think it'd be amazing if we'd increase our infrastructure by taking oh, say, two billion and helping to cost down someone building these in the US.
I admit I haven't researched this more, but someone just mentioned that there's talks about a cross country high speed rail being built; it would go through MI and that's how I came into contact with the topic. I'd love to see something like that happen...stop building 2/10 bombs and build a few trains/bridges :)
I'm confused, advertising doesn't affect the consideration aspect of the buying process, marketing does. Social Media Marketing is what affects the consideration process online not advertising, so purchasing intent would be more influenced by SMM correct?
Hands down, but at the same time if he hadn't run the site properly the domain would probably be linking to amazon.com or something by now.
The domain grab really was like the land grab of the west in the US, first come first serve and if you defended your property then you're now a millionaire!